Brand process

We work closely with a cross section of your organisation and audience to deliver a brand identity that puts you in the best position to be your full potential. This is a collaborative and creative process, playing with ideas and fine tuning them into solutions before resonating them outward to the world.

STRATEGY

Brand Strategy consists of a thorough audit where we get immerse ourselves in your industry. We conduct primary research and gather data on brand position, current brand touchpoints, market analysis, customer segments. We then analyse this data to identify the opportunities that align with your vision that are not yet maximised.

CONCEPT

Using the data collected during both the discovery phase and brand strategy, we begin to create concepts to amplify your brands truth and maximise opportunities in your industry. Typically this consists of detailed moodboards, brand maps, sketches, colour profiles, art direction and brand language.

ITERATION

At each stage, we work closely with our clients creating quick iteration cycles for constant feedback. We begin to fine tune concepts into polished brand identities, chiselling any unnecessary elements that aren’t your brands' truth.

ASSETS & GUIDELINES

Once we are left with only meaningful brand elements, we begin to package brand assets and create Brand Guidelines for handover. Brand Guidelines consist of design standards and rules for your design team to reference and maintain consistency and integrity across brand touchpoints.