New possibilities

Openfield (formerly Wheretofromhere?) is a boutique collaborative design company with a focus on enabling systemic transformation on the world’s most pressing issues of today. Since 2013, WTFH has seen steady growth in it’s brand undertaking projects such as redesigning the vision of education in New Zealand - two, two-day 800person design forums in Christchurch and Auckland and working with NSW Law Society on improving the lives of those seeking asylum in Australia. As the business has progressed and moves into a new phase of life, it was evident that the company has outgrown it’s brand when compared to its bold ambitions, and after the company has re-structured internally this has created the opportunity to re-imagine, realign and reposition Openfield as it’s full potential and best to achieve it’s vision.

 
 
 
 
 
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Purpose discovery

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Concept

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Brand Application

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Website

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